Magazine Comparison

Comparing the Magazine “Four Four Two” to America’s famous “Sports Illustrated” is like trying to compare night and day when it comes to the general overview of the two. Both being popular sport magazine they prove to be very different. While reading the “Four Four Two” magazine I could tell that it is a European based publisher. The entire magazine is devoted to soccer and what is going on in the soccer world. In America if is nearly impossible to find a popular magazine that is strictly devoted to soccer. The only way to get them is by special order. They are not sold in everyday convenient stores or super markets. “Sports Illustrated” is supposed to represent all sports has to offer; including soccer. However in reality the only time soccer ever appears is before a major tournament such as the World Cup that is held every four years. Baseball, football, and basketball prove to be the more popular sports in almost all of the issues. With that being said it is obvious that the ads and promotions would be different inside the magazines. In “Four Four Two” the advertisements are centered on soccer supper stars. In “Sports Illustrated” there are more promotions for different sports equipment and major brands such as Nike, Adidas, and Under Armor. Also another difference is the fact that although “Four Four Two” is soccer specific is appeals to a greater audience, therefore there are more adds for things like cars and things that don’t have to do with sports at all. “Sports Illustrated” isn’t like that; all of their advertisements are geared towards some sort of sport.