Comparing Guinness Websites

After roaming around the Guinness websites for both the US and Ireland I have come to the conclusion that they are almost exactly the same with only subtle difference. When I entered the U.S. version of the website the first thing that popped up was a survey asking for your birthday and whether or not you would like to be reminded of each visit you make to the website. The Irish version did not have this feature. It went straight to the advertisements and to the site map. After you reached this point the sites are identical. They start with the advertisements centered on the Guinness brand. They both give you options to discover information for everything from the beer itself, to the history of the beer, to the storehouse itself, which was the original factory where it was made.

The differences between the two are hard to spot. One feature that the U.S. website has that the Irish one doesn’t is the option of a Pub finder. This feature requires a satellite location of where you are and help you find a good Guinness pub no matter where you are. This is a great feature for those who has smart phones or ipad and can actually access the site while out, or simply anyone with a computer trying to plan their night before they go out. Another difference between the two is the fact that the Irish version contains a page that advertises Hurling, their local sport.

The Irish site is much more relevant to Ireland containing references to Hurling and Rugby which are two of the most popular sports they have. The Unites States version is much more global and international. However the two are so similar it would be extremely difficult to tell the difference between the two at first glance.