Irish Sports vs American Sports

For the past five days being in Ireland has been a very eye opening experience. From the second you arrive you get a strong feeling of being in a different place. In America the popular sports you see are typically baceball, football,and basketball. A lot of companies and advertisements in the USA use popular sport figure from these three sports as their poster figures to promote a new product. Ireland uses the same technique except with different sports. The main sports that you see throughout Ireland are soccer,rugby,and an armature sport called hurling. These athletes are used to appeal to the masses in a way that relates to Irish culture. One very big example that is seen everywhere is the advertisement for Carlsberg beer. Carlsberg is the official beer for the upcoming Eruo 2012 Soccer Tournament. The posters for the beer appear with the countries top soccer players on it. The message is clear that in order to drag more attention to the beer they attach it to a message regarding one of the worlds biggest sporting events.